AppDirect chooses Montréal for its Canadian headquarters

To support this initiative, the Québec government is granting a refundable loan of up to US$40 million (CAN$54.8 million).

According to Daniel Saks, co-founder and co-CEO of AppDirect, “Montréal is a Canadian technology hub, and this investment by the Québec government will assist AppDirect in its mission to make technology universally accessible so that everyone can prosper in the digital economy. With a larger presence in Montréal, we’re confident that we’ll find the talent and ideas that will allow us to continue to grow, drive innovation and be a leader in the business of subscription.”

“This investment will be decisive for our economy. Québec is already a major player in IT. We have world-renowned universities and researchers here, including in artificial intelligence. We also have a substantial pool of small and large innovative companies. But we still have enormous growth potential. AppDirect sends a strong message by choosing Montréal. It shows that Québec is one of the best places in the world to invest in information technology, which reinforces our city’s status as an innovation hub in North America,” said Québec Premier François Legault.

The company also received support from Montréal International and Investissement Québec International, which are tasked with attracting foreign investment.

AppDirect, AppDirect Canada’s parent company, is an American company (San Francisco) owned in part by Québec shareholders. It offers a subscription commerce platform to market cloud services, such as software applications. It employs nearly 800 people worldwide.